About Us
Our Mission
At Belloo Ireland, our mission is simple: cleaner streets, safer paths, and healthier communities across Ireland. We believe that a well-maintained public environment doesn't just look better — it fosters civic pride, encourages responsible behaviour, and supports the wellbeing of everyone who uses our shared spaces.
Who We Are
Belloo Ireland is the official Irish partner of Practica AG, an innovative Swiss family business with decades of expertise in public space hygiene solutions. We supply market-proven, practical systems for dog waste and general litter management — including bag dispensers, waste containers, separation systems, and accessories — to local authorities, county councils, Tidy Towns groups, and public and private organisations throughout Ireland.
Our products are already trusted by councils across the country, from City Councils to communities along the Wild Atlantic Way, helping to tackle one of Ireland's most persistent public nuisances: dog fouling on footpaths, parks, and green areas.
Why It Matters in Ireland
Dog fouling remains a serious public health and safety issue across the island. Research gathered by Vision Ireland has revealed that just 48 dog fouling fines were issued by local authorities in 2024, with 14 councils issuing zero fines — highlighting that enforcement alone is not the answer. The most effective approach combines education, accessibility, and the right infrastructure. That's exactly what Belloo provides: proven solutions that make it easy and convenient for dog owners to do the right thing.
What Drives Us
Sustainability & Resource Conservation:
Our products — including our recycled dog waste bags — are designed to minimise environmental impact without compromising on performance.Innovative Design & Functionality:
Our dispensers and bins are robust, weather-resistant, and built for the realities of Irish public spaces — from urban streets to coastal walkways.Transparency & Quality:
We are open about the materials we use and how our products are made, so councils and communities can procure with confidence.Partnership & Responsibility:
We work closely with local authorities, county councils, and community groups to deliver coordinated, effective solutions — not just products.
Our Team
Our team brings together expertise in product development, sales, and customer support, with a genuine understanding of the Irish public sector landscape. We're committed to making it straightforward for local authorities and community organisations to source, install, and maintain effective dog fouling and litter management solutions.
Our Values
Respect for people, animals, and the environment. Reliability and a focus on the communities we serve. Quality you can depend on. Sustainable choices, made at every level.